★ The Founding Batch ★
Three Cuts.
One Ritual.
Powder that dissolves clean into hot coffee — no clumping, no blender. 30 servings a tub. The waitlist gets first allocation and founding pricing for life.
Original Ribeye
Rich, roasted, center-cut umami. The one the category gets named after.
Smoked Brisket
Low-and-slow smoke over the roast. For mornings that start before the sun.
Cracked Peppercorn
A sharper finish with a bite of black pepper. Steak au poivre, in a cup.
Placeholder pricing — final founding-batch pricing set at launch.
★ The Ritual ★
Thirty Seconds, Start to Strong
Brew It Black
Any coffee you already drink — drip, press, espresso.
One Scoop, Stir
Dissolves clean in under thirty seconds. No clumps, no blender.
Start With Steak
25–30 grams of protein before you find your keys.
★ Questions ★
Answered Straight
Does it actually taste like steak?
It tastes like coffee that had steak for dinner — roasted, savory, umami-deep. Think the crust on a ribeye, not liquid meat.
Will it clump in my coffee?
No. It’s built to dissolve in hot coffee with a spoon in under thirty seconds. If it clumps, we’ve failed and you get your money back.
Is it carnivore-diet compliant?
Animal-sourced protein and collagen, zero sugar, zero plant fillers in the core line. The full panel is published on the Formulation page — we hide nothing.
Can I use it in iced coffee?
It’s optimized for hot coffee. For iced, dissolve one scoop in a splash of hot water first, then pour over ice.
When does it ship?
The founding batch is in development. Waitlist members get first allocation, founding pricing, and a vote on which flavor ships first.
★ Founding Batch 2026 ★
The Founding Batch
Won’t Wait for You.
First allocation, founding pricing for life, and a vote on which flavor ships first. No spam — carnivores don’t graze.
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★ You’re on the list. Start With Steak.™